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Boom : marketing to the ultimate power consumer--the baby boomer woman /
"Women make the vast majority of purchasing decisions in the United States, spending trillions of dollars every year on everything from food and clothing to appliances, cars, vacations, real estate, and much more. One huge, affluent segment of that demographic wields more spending clout than an...
| Clasificación: | Libro Electrónico |
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| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
American Management Association,
©2006.
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| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |