Cargando…
The maturing marketplace : buying habits of baby boomers and their parents /
Examines the ways in which the buying habits of baby boomers differ from the habits of their parents, and how marketers can use the various insights to be gained from this knowledge to market a broad variety of goods and services.
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Westport, Conn. :
Quorum Books,
©2000.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000 a 4500 | ||
|---|---|---|---|
| 001 | EBSCO_ocm49569496 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr mn||||||||| | ||
| 008 | 020314s2000 ctu ob 001 0 eng d | ||
| 040 | |a N$T |b eng |e pn |c N$T |d OCLCQ |d OCLCG |d OCLCQ |d OSU |d OCLCQ |d TUU |d OCLCQ |d ZCU |d DKDLA |d OCLCQ |d ADU |d E7B |d LUCPP |d BTCTA |d YDXCP |d IDEBK |d IOD |d QT5 |d MHW |d OCLCO |d FVL |d OCLCO |d OCLCQ |d MWM |d COCUF |d AGLDB |d CNNOR |d MOR |d PLS |d PIFBR |d OCLCQ |d SAV |d QT7 |d U3W |d LUE |d OCLCF |d INARC |d STF |d BRL |d WRM |d VTS |d NRAMU |d OCLCA |d OCLCQ |d INT |d VT2 |d REC |d TOF |d OCLCQ |d G3B |d TKN |d M8D |d OCLCO |d OCLCQ |d OCLCO | ||
| 019 | |a 55091929 |a 232189888 |a 488718861 |a 533380780 |a 614656306 |a 646710732 |a 722136149 |a 727994016 |a 748542763 |a 814486415 |a 888769724 |a 961525465 |a 962663318 |a 1037455954 | ||
| 020 | |a 0585393125 |q (electronic bk.) | ||
| 020 | |a 9780585393124 |q (electronic bk.) | ||
| 020 | |a 0313000522 |q (electronic bk.) | ||
| 020 | |a 9780313000522 |q (electronic bk.) | ||
| 020 | |a 1280868856 | ||
| 020 | |a 9781280868856 | ||
| 020 | |z 1567203442 |q (alk. paper) | ||
| 020 | |z 9781567203448 |q (alk. paper) | ||
| 029 | 1 | |a AU@ |b 000053246975 | |
| 029 | 1 | |a AU@ |b 000065666747 | |
| 029 | 1 | |a AU@ |b 000066757438 | |
| 029 | 1 | |a DEBSZ |b 422478229 | |
| 029 | 1 | |a DEBSZ |b 472308386 | |
| 029 | 1 | |a DKDLA |b 820120-katalog:999925488405765 | |
| 035 | |a (OCoLC)49569496 |z (OCoLC)55091929 |z (OCoLC)232189888 |z (OCoLC)488718861 |z (OCoLC)533380780 |z (OCoLC)614656306 |z (OCoLC)646710732 |z (OCoLC)722136149 |z (OCoLC)727994016 |z (OCoLC)748542763 |z (OCoLC)814486415 |z (OCoLC)888769724 |z (OCoLC)961525465 |z (OCoLC)962663318 |z (OCoLC)1037455954 | ||
| 037 | |b Greenwood eBooks |n http://www.ebooks.greenwood.com/about.asp | ||
| 043 | |a n-us--- | ||
| 050 | 4 | |a HF5415.33.U6 |b M36 2000eb | |
| 072 | 7 | |a BUS |x 043060 |2 bisacsh | |
| 072 | 7 | |a JBM |2 bicssc | |
| 082 | 0 | 4 | |a 658.8/34/0844 |2 21 |
| 084 | |a 85.40 |2 bcl | ||
| 049 | |a UAMI | ||
| 245 | 0 | 4 | |a The maturing marketplace : |b buying habits of baby boomers and their parents / |c George P. Moschis [and others]. |
| 260 | |a Westport, Conn. : |b Quorum Books, |c ©2000. | ||
| 300 | |a 1 online resource (xii, 303 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 520 | 8 | |a Examines the ways in which the buying habits of baby boomers differ from the habits of their parents, and how marketers can use the various insights to be gained from this knowledge to market a broad variety of goods and services. | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Overview -- Food and beverages, food stores, and restaurants -- Apparel and footwear -- Pharmaceutical products --Housing -- Technology products and telecommunication services -- Health care -- Travel and leisure -- Financial services -- Insurance -- Summary and implications for marketing strategy. | |
| 588 | 0 | |a Print version record. | |
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Consumer behavior |z United States. | |
| 650 | 0 | |a Baby boom generation |z United States |x Attitudes. | |
| 650 | 0 | |a Middle-aged consumers |z United States |x Attitudes. | |
| 650 | 0 | |a Older consumers |z United States |x Attitudes. | |
| 650 | 0 | |a Market segmentation |z United States. | |
| 650 | 6 | |a Consommateurs |x Comportement |z États-Unis. | |
| 650 | 6 | |a Génération du baby-boom |z États-Unis |x Attitudes. | |
| 650 | 6 | |a Consommateurs d'âge moyen |z États-Unis |x Attitudes. | |
| 650 | 6 | |a Consommateurs âgés |z États-Unis |x Attitudes. | |
| 650 | 6 | |a Segmentation du marché |z États-Unis. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Research. |2 bisacsh | |
| 650 | 7 | |a Baby boom generation |x Attitudes |2 fast | |
| 650 | 7 | |a Consumer behavior |2 fast | |
| 650 | 7 | |a Market segmentation |2 fast | |
| 650 | 7 | |a Middle-aged consumers |x Attitudes |2 fast | |
| 651 | 7 | |a United States |2 fast | |
| 650 | 1 | 7 | |a Consumentengedrag. |2 gtt |
| 650 | 1 | 7 | |a Marktsegmentatie. |2 gtt |
| 650 | 1 | 7 | |a Leeftijdsgroepen. |2 gtt |
| 700 | 1 | |a Moschis, George P., |d 1944- | |
| 776 | 0 | 8 | |i Print version: |t Maturing marketplace. |d Westport, Conn. : Quorum Books, 2000 |z 1567203442 |w (DLC) 99036602 |w (OCoLC)41612440 |
| 856 | 4 | 0 | |u https://ebsco.uam.elogim.com/login.aspx?direct=true&scope=site&db=nlebk&AN=62743 |z Texto completo |
| 936 | |a BATCHLOAD | ||
| 938 | |a Baker and Taylor |b BTCP |n bl2002003867 | ||
| 938 | |a ebrary |b EBRY |n ebr10018058 | ||
| 938 | |a EBSCOhost |b EBSC |n 62743 | ||
| 938 | |a ProQuest MyiLibrary Digital eBook Collection |b IDEB |n 86885 | ||
| 938 | |a Internet Archive |b INAR |n maturingmarketpl00mosc | ||
| 938 | |a YBP Library Services |b YANK |n 2294241 | ||
| 994 | |a 92 |b IZTAP | ||