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Blueprint for Your Library Marketing Plan : a Guide to Help You Survive and Thrive.
"Marketing is about bringing them in and bringing them back. ... [Its] a stance and an attitude that focuses on meeting the needs of users Marketing is not separate from good practice. It is good practice."Patricia H. Fisher and Marseille M. Pride from the Introduction. In these challengin...
| Clasificación: | Libro Electrónico |
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| Formato: | Electrónico eBook |
| Idioma: | Inglés |
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Chicago :
ALA Editions,
2005.
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| Acceso en línea: | Texto completo |