Blueprint for Your Library Marketing Plan : a Guide to Help You Survive and Thrive.

Mostrar otras versiones (1)

"Marketing is about bringing them in and bringing them back. ... [Its] a stance and an attitude that focuses on meeting the needs of users Marketing is not separate from good practice. It is good practice."Patricia H. Fisher and Marseille M. Pride from the Introduction. In these challengin...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Fisher, Patricia H.
Otros Autores: Pride, Marseille M.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Chicago : ALA Editions, 2005.
Temas:
Libraries > United States > Marketing.
Libraries > Public relations > United States.
Library planning > United States.
Strategic planning > United States.
Bibliothèques > Relations publiques > États-Unis.
Bibliothèques > Planification > États-Unis.
Planification stratégique > États-Unis.
Libraries > Marketing
Libraries > Public relations
Library planning
Strategic planning
United States
Acceso en línea:Texto completo
Descripción
Sumario:"Marketing is about bringing them in and bringing them back. ... [Its] a stance and an attitude that focuses on meeting the needs of users Marketing is not separate from good practice. It is good practice."Patricia H. Fisher and Marseille M. Pride from the Introduction. In these challenging times, libraries face fierce competition for customers and funding. Creating and implementing a marketing plan can help libraries make a compelling case and address both issuesattracting funding and customers by focusing on specific needs. But where and how do you start?. Drawing on the authors many.
Descripción Física:1 online resource (150 pages)
ISBN:9780838998014
0838998011
9780838991442
0838991440

Ejemplares similares