Blueprint for Your Library Marketing Plan : a Guide to Help You Survive and Thrive.

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"Marketing is about bringing them in and bringing them back. ... [Its] a stance and an attitude that focuses on meeting the needs of users Marketing is not separate from good practice. It is good practice."Patricia H. Fisher and Marseille M. Pride from the Introduction. In these challengin...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Fisher, Patricia H.
Otros Autores: Pride, Marseille M.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Chicago : ALA Editions, 2005.
Temas:
Libraries > United States > Marketing.
Libraries > Public relations > United States.
Library planning > United States.
Strategic planning > United States.
Bibliothèques > Relations publiques > États-Unis.
Bibliothèques > Planification > États-Unis.
Planification stratégique > États-Unis.
Libraries > Marketing
Libraries > Public relations
Library planning
Strategic planning
United States
Acceso en línea:Texto completo

MARC

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245 1 0 |a Blueprint for Your Library Marketing Plan :  |b a Guide to Help You Survive and Thrive. 
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520 |a "Marketing is about bringing them in and bringing them back. ... [Its] a stance and an attitude that focuses on meeting the needs of users Marketing is not separate from good practice. It is good practice."Patricia H. Fisher and Marseille M. Pride from the Introduction. In these challenging times, libraries face fierce competition for customers and funding. Creating and implementing a marketing plan can help libraries make a compelling case and address both issuesattracting funding and customers by focusing on specific needs. But where and how do you start?. Drawing on the authors many. 
505 0 |a Figures; Preface; Acknowledgments; 1 -- Strategic Plans; 2 -- Mining Data; 3 -- Developing the Marketing Plan; 4 -- Marketing Plan Introduction; 5 -- Target Markets; 6 -- Assessing the Current Marketing Situation; 7 -- Setting Goals and Objectives with Supporting Strategies; 8 -- Promotion; 9 -- Implementing Your Strategies; 10 -- Closing Thoughts; Marketing Plan Worksheets; Index. 
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650 6 |a Bibliothèques  |x Planification  |z États-Unis. 
650 6 |a Planification stratégique  |z États-Unis. 
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650 7 |a Libraries  |x Public relations  |2 fast 
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