Marketing today's academic library : a bold new approach to communicating with students /

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In Marketing Today's Academic Library, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Mathews, Brian (Brian Scott)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Chicago : American Library Association, 2009.
Temas:
Academic libraries > Marketing.
Academic libraries > Public relations.
Libraries and students.
Advertising > Libraries.
Libraries.
Public relations.
Marketing.
Libraries
Public Relations
Marketing
Bibliothèques universitaires > Relations publiques.
Bibliothèques > Publicité.
Bibliothèques.
Relations publiques.
libraries (buildings)
public relations.
marketing.
LANGUAGE ARTS & DISCIPLINES > Library & Information Science > General.
Public relations
Academic libraries > Marketing
Advertising > Libraries
Libraries and students
Wetenschappelijke bibliotheken.
Studenten.
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Internet

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