Blueprint for Your Library Marketing Plan : a Guide to Help You Survive and Thrive.

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"Marketing is about bringing them in and bringing them back. ... [Its] a stance and an attitude that focuses on meeting the needs of users Marketing is not separate from good practice. It is good practice."Patricia H. Fisher and Marseille M. Pride from the Introduction. In these challengin...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Fisher, Patricia H.
Otros Autores: Pride, Marseille M.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Chicago : ALA Editions, 2005.
Temas:
Libraries > United States > Marketing.
Libraries > Public relations > United States.
Library planning > United States.
Strategic planning > United States.
Bibliothèques > Relations publiques > États-Unis.
Bibliothèques > Planification > États-Unis.
Planification stratégique > États-Unis.
Libraries > Marketing
Libraries > Public relations
Library planning
Strategic planning
United States
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Figures; Preface; Acknowledgments; 1
  • Strategic Plans; 2
  • Mining Data; 3
  • Developing the Marketing Plan; 4
  • Marketing Plan Introduction; 5
  • Target Markets; 6
  • Assessing the Current Marketing Situation; 7
  • Setting Goals and Objectives with Supporting Strategies; 8
  • Promotion; 9
  • Implementing Your Strategies; 10
  • Closing Thoughts; Marketing Plan Worksheets; Index.

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