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Branding for dummies /

Branding paves the way for marketing success, and this hands-on guide will lead you through the entire branding process. From deciding what, how, and when to brand, to leveraging your brand or conducting a makeover, Chiaravalle and Schenck will help you take control of your brand today!

Détails bibliographiques
Cote:Libro Electrónico
Auteurs principaux: Chiaravalle, Bill (Auteur), Schenck, Barbara Findlay (Auteur)
Format: Électronique eBook
Langue:Inglés
Publié: Hoboken, NJ : John Wiley & Sons, [2015]
Édition:Second edition.
Collection:--For dummies.
Sujets:
Accès en ligne:Texto completo (Requiere registro previo con correo institucional)