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Branding for dummies /

Build positive impressions of your product or business. Build a powerful brand and pave the way for marketing success. Need to create -- or improve -- a brand? This practical, plain-English guide gives you proven techniques for branding everything from products to services to individuals.

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Chiaravalle, Bill
Other Authors: Schenck, Barbara Findlay
Format: Electronic eBook
Language:Inglés
Published: Hoboken, N.J. : Wiley, ©2007.
Series:--For dummies.
Subjects:
Online Access:Texto completo (Requiere registro previo con correo institucional)