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Branding for dummies /

Branding paves the way for marketing success, and this hands-on guide will lead you through the entire branding process. From deciding what, how, and when to brand, to leveraging your brand or conducting a makeover, Chiaravalle and Schenck will help you take control of your brand today!

Bibliographic Details
Call Number:Libro Electrónico
Main Authors: Chiaravalle, Bill (Author), Schenck, Barbara Findlay (Author)
Format: Electronic eBook
Language:Inglés
Published: Hoboken, NJ : John Wiley & Sons, [2015]
Edition:Second edition.
Series:--For dummies.
Subjects:
Online Access:Texto completo (Requiere registro previo con correo institucional)