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Mastering the 'name your product category' game /
Category labels are not the same as company brand. Brands create unique relationships between customers and your particular company. Category labels, however, are a way to identify a product's commonality with others of its type. For example, Tesla Motors markets and maintains its distinctive &...
| Cote: | Libro Electrónico |
|---|---|
| Auteurs principaux: | , |
| Collectivité auteur: | |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
Cambridge, MA :
MIT,
2015.
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| Sujets: | |
| Accès en ligne: | Texto completo (Requiere registro previo con correo institucional) |