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Strategic database marketing /
Providing the most current marketing theories and strategies for 15 years--now updated to cover digital platforms so you can expand your reach even further! Retaining all the advice, tips, tactics, and strategies that has made it the go-to resource for marketers who take their craft seriously, Strat...
| Cote: | Libro Electrónico |
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| Auteur principal: | |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
New York :
McGraw-Hill,
©2012.
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| Édition: | 4th ed. |
| Sujets: | |
| Accès en ligne: | Texto completo (Requiere registro previo con correo institucional) |
| Résumé: | Providing the most current marketing theories and strategies for 15 years--now updated to cover digital platforms so you can expand your reach even further! Retaining all the advice, tips, tactics, and strategies that has made it the go-to resource for marketers who take their craft seriously, Strategic Database Marketing now shows how to use marketing metrics, measure them, and predict the most profitable courses of action on Google, e-mail, smart phones, social media, and other websites. Arthur M. Hughes , founder and Vice President of The Database Marketing Institute, Ltd, has been designing and maintaining marketing databases for Fortune 500 companies and others for the past 30 years. |
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| Description matérielle: | 1 online resource (1 volume) : illustrations |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9780071773645 0071773649 0071773487 9780071773485 |