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Strategic database marketing /
Providing the most current marketing theories and strategies for 15 years--now updated to cover digital platforms so you can expand your reach even further! Retaining all the advice, tips, tactics, and strategies that has made it the go-to resource for marketers who take their craft seriously, Strat...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
McGraw-Hill,
©2012.
|
| Edición: | 4th ed. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
| LEADER | 00000cam a2200000Ia 4500 | ||
|---|---|---|---|
| 001 | OR_ocn819322414 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr unu|||||||| | ||
| 008 | 121126s2012 nyua ob 001 0 eng d | ||
| 040 | |a UMI |b eng |e pn |c UMI |d OCLCQ |d OCLCF |d OCLCQ |d TOH |d C6I |d EBLCP |d YDX |d UKAHL |d CZL |d VT2 |d OCLCO |d OCLCQ |d OCLCO | ||
| 019 | |a 1103274841 | ||
| 020 | |a 9780071773645 | ||
| 020 | |a 0071773649 | ||
| 020 | |z 9780071773485 | ||
| 020 | |a 0071773487 |q (alk. paper) | ||
| 020 | |a 9780071773485 | ||
| 029 | 1 | |a AU@ |b 000057229798 | |
| 035 | |a (OCoLC)819322414 |z (OCoLC)1103274841 | ||
| 037 | |a CL0500000176 |b Safari Books Online | ||
| 050 | 4 | |a HF5415.126 |b .H843 2012 | |
| 082 | 0 | 0 | |a 658.8/72 |2 23 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Hughes, Arthur Middleton. | |
| 245 | 1 | 0 | |a Strategic database marketing / |c Arthur M. Hughes. |
| 250 | |a 4th ed. | ||
| 260 | |a New York : |b McGraw-Hill, |c ©2012. | ||
| 300 | |a 1 online resource (1 volume) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 588 | 0 | |a Print version record. | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Cover Page -- Strategic Database Marketing -- Copyright Page -- Dedication -- Contents -- Acknowledgments -- 1 How Database Marketing Has Changed -- 2 The "Vision Thing" -- 3 Lifetime Value: The Way to Measure Marketing Programs -- 4 Customer and Subscriber Acquisition -- 5 Building Profits with Recency, Frequency, and Monetary Analysis -- 6 From Catalogs to Amazon -- 7 Loyalty and Retention -- 8 Making Each Communication an Adventure -- 9 Listening to Customers -- 10 Customer Segmentation -- 11 Transactions, Triggers, and Web Sites -- 12 Campaign Performance Measurement | |
| 505 | 8 | |a 13 Analytics and Modeling -- 14 Testing and Control Groups -- 15 Social and Mobile Marketing -- 16 How Often Should You Communicate? -- 17 Building Retail Store Traffic -- 18 Financial Services -- 19 Business-to-Business Database Marketing -- 20 Why Databases Fail -- 21 Outsourcing -- 22 The Future of Database Marketing -- 23 A Farewell to the Reader -- Glossary -- Index -- Footnotes -- Chapter 7 -- Chapter 8 -- Chapter 11 -- Chapter 14 -- Chapter 16 -- Chapter 17 | |
| 520 | |a Providing the most current marketing theories and strategies for 15 years--now updated to cover digital platforms so you can expand your reach even further! Retaining all the advice, tips, tactics, and strategies that has made it the go-to resource for marketers who take their craft seriously, Strategic Database Marketing now shows how to use marketing metrics, measure them, and predict the most profitable courses of action on Google, e-mail, smart phones, social media, and other websites. Arthur M. Hughes , founder and Vice President of The Database Marketing Institute, Ltd, has been designing and maintaining marketing databases for Fortune 500 companies and others for the past 30 years. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Database marketing |x Planning. | |
| 650 | 6 | |a Bases de données |x Marketing |x Planification. | |
| 650 | 7 | |a Database marketing |x Planning |2 fast | |
| 776 | 0 | 8 | |i Print version: |a Hughes, Arthur Middleton. |t Strategic database marketing. |b 4th ed. |d New York : McGraw-Hill, ©2012 |z 9780071773485 |w (DLC) 2011036390 |w (OCoLC)751780778 |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9780071773485/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 938 | |a Askews and Holts Library Services |b ASKH |n AH24089426 | ||
| 938 | |a YBP Library Services |b YANK |n 16840668 | ||
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL6255048 | ||
| 994 | |a 92 |b IZTAP | ||