Perspectives on promotion and database marketing : the collected works of Robert C Blattberg /

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Quantitative marketing as a discipline started around the mid 60's and has been dominated by only a handful of individuals. Robert Blattberg is one of them and has been a leader in setting a research agenda for this discipline. The collection of articles in this book along with commentary by so...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Blattberg, Robert C., 1942-
Autres auteurs: Allenby, Greg M. (Greg Martin), 1956-
Format: Électronique eBook
Langue:Inglés
Publié: Singapore : World Scientific, ©2010.
Sujets:
Blattberg, Robert C., > 1942-
Database marketing.
Bases de données > Marketing.
BUSINESS & ECONOMICS > Marketing > Telemarketing.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Mail Order.
BUSINESS & ECONOMICS > Marketing > Direct.
BUSINESS & ECONOMICS > E-Commerce > Internet Marketing.
Database marketing
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