The fortune at the bottom of the pyramid : eradicating poverty through profits /

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Drawing on Prahalad's breakthrough insights in The Fortune at the Bottom of the Pyramid, great companies worldwide have sought to identify, build, and profit from new markets amongst the world's several billion poorest people, while at the same time helping to alleviate poverty. Five years...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Prahalad, C. K.
Format: Électronique eBook
Langue:Inglés
Publié: Upper Saddle River, N.J. : Pearson, 2009, ©2010.
Édition:Rev. and updated 5th anniversary ed.
Sujets:
International business enterprises > Developing countries.
Target marketing > Developing countries.
Purchasing power > Developing countries.
Poverty > Developing countries > Prevention.
Basic needs > Marketing.
International business enterprises.
Poverty > Prevention.
Purchasing power.
Target marketing.
Developing countries.
Accès en ligne:Texto completo (Requiere registro previo con correo institucional)

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