Putting the luxe back in luxury : how new consumer values are redefining the way we market luxury /

The market for luxury brands has changed, but it still offers many opportunities for those who understand their customers' changing priorities. Danzinger uncovers the ways luxury customers are changing and how brands are responding.

Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Danziger, Pamela N.
Format: Électronique eBook
Langue:Inglés
Publié: Ithaca, NY : Paramount Market Pub., [2011]
Sujets:
Luxuries > Marketing.
Target marketing.
Consumer behavior.
Cibles (Marketing)
Consommateurs > Comportement.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Marketingstrategie
Luxusgut
Verbraucherverhalten
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