The Fortune at the Bottom of the Pyramid : Eradicating Poverty Through Profits.

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Détails bibliographiques
Cote:Libro Electrónico
Auteurs principaux: Fruehauf, Harvey C. (Consultant Editor.), Prahalad, C. K. (Auteur)
Format: Électronique eBook
Langue:Inglés
Publié: Upper Saddle River : Old Tappan : Wharton School Pub. Pearson Education [distributor] Feb. 2006
Collection:Wharton Press Paperback Ser.
Sujets:
International business enterprises > Developing countries.
Target marketing > Developing countries.
Purchasing power > Developing countries.
Poverty > Developing countries > Prevention.
Basic needs > Marketing.
International business enterprises
Poverty > Prevention
Purchasing power
Target marketing
Developing countries
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