The Fortune at the Bottom of the Pyramid : Eradicating Poverty Through Profits.

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Bibliographic Details
Call Number:Libro Electrónico
Main Authors: Fruehauf, Harvey C. (Consultant Editor.), Prahalad, C. K. (Author)
Format: Electronic eBook
Language:Inglés
Published: Upper Saddle River : Old Tappan : Wharton School Pub. Pearson Education [distributor] Feb. 2006
Series:Wharton Press Paperback Ser.
Subjects:
International business enterprises > Developing countries.
Target marketing > Developing countries.
Purchasing power > Developing countries.
Poverty > Developing countries > Prevention.
Basic needs > Marketing.
International business enterprises
Poverty > Prevention
Purchasing power
Target marketing
Developing countries
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