Marketing to millennials for dummies /

Revealing what makes this darling demographic tick, this hands-on guide shows you how to adapt to new media, understand the 'sharing economy, ' and build meaningful relationships that will keep your brand, product, or service at the forefront of the millennial mind. --

Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Padveen, Corey (Auteur)
Format: Électronique eBook
Langue:Inglés
Publié: Hoboken, NJ : John Wiley and Sons, 2017.
Collection:--For dummies.
Sujets:
Young adult consumers > Attitudes.
Generation Y > Attitudes.
Target marketing.
Consumer behavior.
Jeunes adultes consommateurs > Attitudes.
Génération Internet > Attitudes.
Cibles (Marketing)
Consommateurs > Comportement.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
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