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Mobile telecommunication customer loyalty in Nigeria : determining factors /
With the increasing competition on the market, customer loyalty has become a decisive factor for long-term business profits. At its high, customer loyalty connotes the high entry barriers the competitor faces when entering the market, and it contributes significantly to a reduction of marketing cost...
| Cote: | Libro Electrónico |
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| Auteur principal: | |
| Format: | Électronique eBook |
| Langue: | Inglés |
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Hamburg, Germany :
Diplomica Verlag,
2013.
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| Accès en ligne: | Texto completo |