Mobile telecommunication customer loyalty in Nigeria : determining factors /

With the increasing competition on the market, customer loyalty has become a decisive factor for long-term business profits. At its high, customer loyalty connotes the high entry barriers the competitor faces when entering the market, and it contributes significantly to a reduction of marketing cost...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Bello, Olayiwola (Author)
Format: Electronic eBook
Language:Inglés
Published: Hamburg, Germany : Diplomica Verlag, 2013.
Subjects:
Customer loyalty > Nigeria.
Consumer satisfaction > Nigeria.
Consommateurs > Fidélité > Nigeria.
Consommateurs > Satisfaction > Nigeria.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Consumer satisfaction
Customer loyalty
Nigeria
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