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Taking Brand Initiative : How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding.
Taking Brand Initiative offers a revolutionary approach to corporate branding that looks beyond the marketing value of brands company-to-customer and the HR significance of brands company-to-employee. It places the management of brands at the senior le.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken :
John Wiley & Sons,
2008.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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|---|---|---|---|
| 001 | EBOOKCENTRAL_ocn476138614 | ||
| 003 | OCoLC | ||
| 005 | 20240329122006.0 | ||
| 006 | m o d | ||
| 007 | cr mn|---||||| | ||
| 008 | 091207s2008 xx o 000 0 eng d | ||
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| 019 | |a 815556281 | ||
| 020 | |a 9780470245361 |q (electronic bk.) | ||
| 020 | |a 0470245360 |q (electronic bk.) | ||
| 020 | |a 1281237388 | ||
| 020 | |a 9781281237385 | ||
| 029 | 1 | |a AU@ |b 000055717796 | |
| 029 | 1 | |a DEBBG |b BV044128672 | |
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| 035 | |a (OCoLC)476138614 |z (OCoLC)815556281 | ||
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| 072 | 7 | |a KMP |2 bicssc | |
| 082 | 0 | 4 | |a 658.827 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Hatch, Mary Jo. | |
| 245 | 1 | 0 | |a Taking Brand Initiative : |b How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding. |
| 260 | |a Hoboken : |b John Wiley & Sons, |c 2008. | ||
| 300 | |a 1 online resource (290 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 520 | |a Taking Brand Initiative offers a revolutionary approach to corporate branding that looks beyond the marketing value of brands company-to-customer and the HR significance of brands company-to-employee. It places the management of brands at the senior le. | ||
| 505 | 0 | |a Taking Brand Initiative; Contents; Foreword; Preface; Acknowledgments; Introduction; Part One: THE BASICS; Chapter 1: WHAT IS CORPORATE BRANDING?; Chapter 2: THE VALUE OF BRANDS; Chapter 3: WHO ARE YOU?; Chapter 4: DIAGNOSING YOUR CORPORATE BRAND; Part Two: MANAGING CORPORATE BRANDS; Chapter 5: MANAGING CORPORATE BRANDS AS ORGANIZATIONS GROW; Chapter 6: THE INFLUENCE OF EMPLOYEES AND THEIR CULTURES; Chapter 7: THROUGH STAKEHOLDERS ' EYES; Part Three: PULLING IT ALL TOGETHER; Chapter 8: ALIGNING VISION, CULTURE, AND IMAGES; Chapter 9: GETTING INTO ENTERPRISE BRANDING; Glossary of Key Terms. | |
| 588 | 0 | |a Print version record. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Corporate image. | |
| 650 | 0 | |a Corporate culture. | |
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 2 | |a Organizational Culture | |
| 650 | 6 | |a Entreprises |x Image. | |
| 650 | 6 | |a Culture organisationnelle. | |
| 650 | 6 | |a Stratégie de marque. | |
| 650 | 7 | |a corporate image. |2 aat | |
| 650 | 7 | |a branding. |2 aat | |
| 650 | 7 | |a Branding (Marketing) |2 fast | |
| 650 | 7 | |a Corporate culture |2 fast | |
| 650 | 7 | |a Corporate image |2 fast | |
| 700 | 1 | |a Schultz, Majken. | |
| 758 | |i has work: |a Taking brand initiative (Text) |1 https://id.oclc.org/worldcat/entity/E39PCG7mtDgDJxmfvHFhrTrJcP |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 1 | |z 9780787998301 | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=333807 |z Texto completo |
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| 938 | |a EBL - Ebook Library |b EBLB |n EBL333807 | ||
| 938 | |a ProQuest MyiLibrary Digital eBook Collection |b IDEB |n 123738 | ||
| 994 | |a 92 |b IZTAP | ||