Methods for Assessing Brand Value : a Comparison between the Interbrand Model and the BBDO's Brand Equity Evaluator model.

HauptbeschreibungIn today's highly competitive business environment, companies have recognised the increasing importance of brands as one of their most important assets. However, now the discussion is how to measure the value of such an important asset and what makes this valuation important. T...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Soto, Tatiana
Format: Electronic eBook
Language:Inglés
Published: Hamburg : Diplomica Verlag, 2008.
Subjects:
Branding (Marketing)
Brand name products > Valuation.
Corporate image.
Stratégie de marque.
Produits de marque > Évaluation.
Entreprises > Image.
branding.
corporate image.
Brand name products > Valuation
Corporate image
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