Cargando…
Taking Brand Initiative : How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding.
Taking Brand Initiative offers a revolutionary approach to corporate branding that looks beyond the marketing value of brands company-to-customer and the HR significance of brands company-to-employee. It places the management of brands at the senior le.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken :
John Wiley & Sons,
2008.
|
| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Taking Brand Initiative offers a revolutionary approach to corporate branding that looks beyond the marketing value of brands company-to-customer and the HR significance of brands company-to-employee. It places the management of brands at the senior le. |
|---|---|
| Descripción Física: | 1 online resource (290 pages) |
| ISBN: | 9780470245361 0470245360 1281237388 9781281237385 |