Taking Brand Initiative : How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding.

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Taking Brand Initiative offers a revolutionary approach to corporate branding that looks beyond the marketing value of brands company-to-customer and the HR significance of brands company-to-employee. It places the management of brands at the senior le.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Hatch, Mary Jo
Otros Autores: Schultz, Majken
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken : John Wiley & Sons, 2008.
Temas:
Corporate image.
Corporate culture.
Branding (Marketing)
Organizational Culture
Entreprises > Image.
Culture organisationnelle.
Stratégie de marque.
corporate image.
branding.
Corporate culture
Corporate image
Acceso en línea:Texto completo
Search Result 1
Taking brand initiative how companies can align strategy, culture, and identity through corporate branding /
por Hatch, Mary Jo
Publicado 2008
Texto completo
Electrónico eBook
Search Result 2
Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding /
por Hatch, Mary Jo
Publicado 2008
Texto completo (Requiere registro previo con correo institucional)
Electrónico eBook
Mostrar todas las versiones(3)

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