Marketing : the one-semester introduction /
Are you about to undertake a one semester or short course in marketing? If so, 'Marketing: The One Semester Introduction' is the book for you! Written by two of the most experienced and respected authors of the subject in the UK, it is specifically designed for those wanting a rapid and th...
Clasificación: | Libro Electrónico |
---|---|
Autor principal: | Lancaster, Geoffrey, 1938- |
Otros Autores: | Reynolds, Paul (Paul Lewis) |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Oxford ; Boston :
Butterworth-Heinemann,
2002.
|
Temas: | |
Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Ejemplares similares
-
Marketing made simple /
por: Lancaster, Geoffrey, 1938-
Publicado: (2002) -
Marketing : the retro revolution /
por: Brown, Stephen, 1955 March 23-
Publicado: (2001) -
Kellogg on marketing /
Publicado: (2010) -
Naked Marketing : the Bare Essentials.
por: Grede, Robert
Publicado: (2005) -
Mastering marketing : a comprehensive introduction to the skills of developing and defending your company's revenue /
por: Ruskin-Brown, Ian
Publicado: (2006)