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A very short, fairly interesting and reasonably cheap book about studying marketing /

Packed full of lively debate & funny anecdotes, this book covers topics that students will recognise from their marketing course such as key thinkers & concepts, & some that they won't. It looks at areas that textbooks ignore, such as the development of marketing & raises argume...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Blythe, Jim
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Thousand Oaks, CA : Sage Publications, 2006.
Colección:Very short, fairly interesting and reasonably cheap book about ... series.
Temas:
Acceso en línea:Texto completo