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Kellogg on marketing /

The business classic, fully revised and updated for today's marketers. The second edition of Kellogg on Marketing provides a unique and highly regarded perspective on both the basics of marketing and on new issues that are challenging businesses today.: Includes more than 60% new material on bo...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor Corporativo: J.L. Kellogg Graduate School of Management
Otros Autores: Tybout, Alice M., Calder, Bobby J.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, N.J. : Wiley, ©2010.
Edición:2nd ed.
Temas:
Acceso en línea:Texto completo