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Media promotion and marketing for broadcasting, cable, and the Internet /
This highly regarded textbook covers all aspects of promotion for television, cable and radio and has now been updated to include online marketing and promotion and Web message design.
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Amsterdam ; Boston :
Elsevier/Focal Press,
©2006.
|
| Edición: | 5th ed. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 245 | 0 | 0 | |a Media promotion and marketing for broadcasting, cable, and the Internet / |c edited by Susan Tyler Eastman, Douglas A. Ferguson, Robert A. Klein. |
| 250 | |a 5th ed. | ||
| 260 | |a Amsterdam ; |a Boston : |b Elsevier/Focal Press, |c ©2006. | ||
| 300 | |a 1 online resource (xiv, 335 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a text file | ||
| 500 | |a Revised edition of: Promotion and marketing for broadcasting, cable, and the web. 4th ed. ©2002. | ||
| 504 | |a Includes bibliographical references (pages 321-323) and index. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | 0 | |t Promoting the media : scope and goals / |r Susan Tyler Eastman, Douglas A. Ferguson, and Robert A. Klein -- |t Marketing radio / |r Gregory D. Newton -- |t Local television promotion : news, syndication, and sales / |r Douglas A. Ferguson, and William J. Adams -- |t Management, research, and budgeting in promotion / |r Michael O. Wirth, and Ronald J. Rizzuto -- |t Designing on-air, print, and online promotion / |r Susan Tyler Eastman -- |t Network television promotion / |r Douglas A. Ferguson -- |t Cable marketing and promotion / |r Robert A. Klein -- |t New media promotion / |r Steven Masiclat, and Robert A. Klein -- |t Promotion in public television and radio / |r Robert K. Avery, and Mary L. Dickson -- |t Global promotion and marketing of television / |r Robert V. Bellamy, Jr., and James B. Chabin. |
| 520 | |a This highly regarded textbook covers all aspects of promotion for television, cable and radio and has now been updated to include online marketing and promotion and Web message design. | ||
| 546 | |a English. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Television broadcasting |x Marketing. | |
| 650 | 0 | |a Radio broadcasting |x Marketing. | |
| 650 | 0 | |a Cable television |x Marketing. | |
| 650 | 7 | |a TECHNOLOGY & ENGINEERING |x Television & Video. |2 bisacsh | |
| 650 | 7 | |a Cable television |x Marketing. |2 fast |0 (OCoLC)fst00843608 | |
| 650 | 7 | |a Radio broadcasting |x Marketing. |2 fast |0 (OCoLC)fst01087252 | |
| 650 | 7 | |a Television broadcasting |x Marketing. |2 fast |0 (OCoLC)fst01146749 | |
| 700 | 1 | |a Eastman, Susan Tyler. | |
| 700 | 1 | |a Ferguson, Douglas A. | |
| 700 | 1 | |a Klein, Robert A., |d 1928- | |
| 730 | 0 | |a Promotion and marketing for broadcasting, cable, and the web. | |
| 776 | 0 | 8 | |i Print version: |t Media promotion and marketing for broadcasting, cable, and the Internet. |b 5th ed. |d Amsterdam ; Boston : Elsevier/Focal Press, ©2006 |z 0240807626 |z 9780240807621 |w (DLC) 2005027692 |w (OCoLC)61703952 |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9780240807621/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 938 | |a Askews and Holts Library Services |b ASKH |n AH23083153 | ||
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| 938 | |a EBSCOhost |b EBSC |n 189511 | ||
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