Media promotion and marketing for broadcasting, cable, and the Internet /

This highly regarded textbook covers all aspects of promotion for television, cable and radio and has now been updated to include online marketing and promotion and Web message design.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Eastman, Susan Tyler, Ferguson, Douglas A., Klein, Robert A., 1928-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Amsterdam ; Boston : Elsevier/Focal Press, ©2006.
Edición:5th ed.
Temas:
Television broadcasting > Marketing.
Radio broadcasting > Marketing.
Cable television > Marketing.
TECHNOLOGY & ENGINEERING > Television & Video.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

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