Media promotion and marketing for broadcasting, cable, and the Internet /

This highly regarded textbook covers all aspects of promotion for television, cable and radio and has now been updated to include online marketing and promotion and Web message design.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Eastman, Susan Tyler, Ferguson, Douglas A., Klein, Robert A., 1928-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Amsterdam ; Boston : Elsevier/Focal Press, ©2006.
Edición:5th ed.
Temas:
Television broadcasting > Marketing.
Radio broadcasting > Marketing.
Cable television > Marketing.
TECHNOLOGY & ENGINEERING > Television & Video.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:This highly regarded textbook covers all aspects of promotion for television, cable and radio and has now been updated to include online marketing and promotion and Web message design.
Notas:Revised edition of: Promotion and marketing for broadcasting, cable, and the web. 4th ed. ©2002.
Descripción Física:1 online resource (xiv, 335 pages) : illustrations
Bibliografía:Includes bibliographical references (pages 321-323) and index.
ISBN:9780080473437
0080473431
9786610967094
6610967091
9780240807621
0240807626
1136024824
9781136024825
1280967099
9781280967092

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