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Media promotion and marketing for broadcasting, cable, and the Internet /
This highly regarded textbook covers all aspects of promotion for television, cable and radio and has now been updated to include online marketing and promotion and Web message design.
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Amsterdam ; Boston :
Elsevier/Focal Press,
©2006.
|
| Edición: | 5th ed. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Promoting the media : scope and goals / Susan Tyler Eastman, Douglas A. Ferguson, and Robert A. Klein
- Marketing radio / Gregory D. Newton
- Local television promotion : news, syndication, and sales / Douglas A. Ferguson, and William J. Adams
- Management, research, and budgeting in promotion / Michael O. Wirth, and Ronald J. Rizzuto
- Designing on-air, print, and online promotion / Susan Tyler Eastman
- Network television promotion / Douglas A. Ferguson
- Cable marketing and promotion / Robert A. Klein
- New media promotion / Steven Masiclat, and Robert A. Klein
- Promotion in public television and radio / Robert K. Avery, and Mary L. Dickson
- Global promotion and marketing of television / Robert V. Bellamy, Jr., and James B. Chabin.