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Presidential campaigning in the Internet age /
As the plugged-in presidential campaign has arguably reached maturity, this book challenges popular claims about the democratizing effect of Digital Communication Technologies (DCTs). Analyzing campaign strategies, structures, and tactics from the past five presidential election cycles, Stromer-Gall...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York, NY :
Oxford University Press,
[2014]
|
| Colección: | Oxford studies in digital politics.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 520 | 8 | |a As the plugged-in presidential campaign has arguably reached maturity, this book challenges popular claims about the democratizing effect of Digital Communication Technologies (DCTs). Analyzing campaign strategies, structures, and tactics from the past five presidential election cycles, Stromer-Galley reveals how, for all their vaunted inclusivity and tantalizing promise of increased two-way communication between candidates and theindividuals who support them, DCTs have done little to change the fundamental dynamics of campaigns. | |
| 504 | |a Includes bibliographical references (pages 189-214) and index. | ||
| 505 | 0 | |a Introduction: The Paradox of Digital Campaigning in a Democracy -- 1996: Mass-Mediated Campaigning in the Nascent Internet Age -- 2000: Experimentation in the Internet Age -- 2004: The Paradigm Shift -- 2008: Networked Campaigning and Controlled Interactivity -- 2012: Data-Driven Networked Campaigning -- Conclusion: Shifting Practices of Political Campaigns and Political Culture. | |
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