Presidential campaigning in the Internet age /

As the plugged-in presidential campaign has arguably reached maturity, this book challenges popular claims about the democratizing effect of Digital Communication Technologies (DCTs). Analyzing campaign strategies, structures, and tactics from the past five presidential election cycles, Stromer-Gall...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Stromer-Galley, Jennifer
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York, NY : Oxford University Press, [2014]
Colección:Oxford studies in digital politics.
Temas:
USA > Präsident
Atarazanas > Valencia
Internet in political campaigns > United States.
Digital communications > United States.
Presidential candidates > United States.
Internet dans les campagnes électorales > États-Unis.
Transmission numérique > États-Unis.
POLITICAL SCIENCE > Political Process > Elections.
POLITICAL SCIENCE > Political Process > General.
Digital communications
Internet in political campaigns
Presidential candidates
Politische Kampagne
Neue Medien
Präsidentenwahl
Wahlkampf
United States
USA
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Introduction: The Paradox of Digital Campaigning in a Democracy
  • 1996: Mass-Mediated Campaigning in the Nascent Internet Age
  • 2000: Experimentation in the Internet Age
  • 2004: The Paradigm Shift
  • 2008: Networked Campaigning and Controlled Interactivity
  • 2012: Data-Driven Networked Campaigning
  • Conclusion: Shifting Practices of Political Campaigns and Political Culture.

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