Controlling the message : new media in American political campaigns /

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Broken down into sections that examine new media strategy from the highest echelons of campaign management all the way down to passive citizen engagement with campaign issues in places like online comment forums, the book ultimately reveals that political messaging in today's diverse new media...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Farrar-Myers, Victoria A. (Editor ), Vaughn, Justin S., 1978- (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : New York University Press, [2015]
Temas:
Campaign management > Technological innovations > United States > History.
Internet in political campaigns > United States > History.
Political campaigns > Technological innovations > United States > History.
Digital media > United States > History.
Campagnes électorales > Gestion > Innovations > États-Unis > Histoire.
Internet dans les campagnes électorales > États-Unis > Histoire.
Médias numériques > États-Unis > Histoire.
POLITICAL SCIENCE > Political Process > Elections.
POLITICAL SCIENCE > Political Process > General.
Campaign management > Technological innovations
Digital media
Internet in political campaigns
Political campaigns > Technological innovations
Neue Medien
Politische Kampagne
United States
USA
Electronic books.
History
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