Presidential campaigning in the Internet age /

As the plugged-in presidential campaign has arguably reached maturity, this book challenges popular claims about the democratizing effect of Digital Communication Technologies (DCTs). Analyzing campaign strategies, structures, and tactics from the past five presidential election cycles, Stromer-Gall...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Stromer-Galley, Jennifer
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York, NY : Oxford University Press, [2014]
Colección:Oxford studies in digital politics.
Temas:
USA > Präsident
Atarazanas > Valencia
Internet in political campaigns > United States.
Digital communications > United States.
Presidential candidates > United States.
Internet dans les campagnes électorales > États-Unis.
Transmission numérique > États-Unis.
POLITICAL SCIENCE > Political Process > Elections.
POLITICAL SCIENCE > Political Process > General.
Digital communications
Internet in political campaigns
Presidential candidates
Politische Kampagne
Neue Medien
Präsidentenwahl
Wahlkampf
United States
USA
Acceso en línea:Texto completo
Descripción
Sumario:As the plugged-in presidential campaign has arguably reached maturity, this book challenges popular claims about the democratizing effect of Digital Communication Technologies (DCTs). Analyzing campaign strategies, structures, and tactics from the past five presidential election cycles, Stromer-Galley reveals how, for all their vaunted inclusivity and tantalizing promise of increased two-way communication between candidates and theindividuals who support them, DCTs have done little to change the fundamental dynamics of campaigns.
Descripción Física:1 online resource
Bibliografía:Includes bibliographical references (pages 189-214) and index.
ISBN:9780199357475
0199357471
9780199357482
019935748X

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