The trend forecaster's handbook /

The Trend Forecaster's Handbook is a sharp, highly visual textbook and teaching aid for students and tutors keen to know more about the world of trends, trend forecasting and consumer-insight techniques. This 'how to' book provides the skills to understand and track trends and use the...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Raymond, Martin
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London : Laurence King Pub., 2010.
Temas:
Consumer behavior.
Consumers > Attitudes.
Motivation research (Marketing)
New products > Forecasting.
Consommateurs > Comportement.
Consommateurs > Attitudes.
Études de motivation (Marketing)
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Consumer behavior
Consumers > Attitudes
Trendanalyse
Verbraucherverhalten
Motivationspsychologie
Design
Acceso en línea:Texto completo
Descripción
Sumario:The Trend Forecaster's Handbook is a sharp, highly visual textbook and teaching aid for students and tutors keen to know more about the world of trends, trend forecasting and consumer-insight techniques. This 'how to' book provides the skills to understand and track trends and use them to inform their research, design, and product development. Highly visual, the book introduces the world of trend forecasting and consumer insight in a step-by-step way, with quotes from, interviews with and case studies of key players. Each chapter provides practical exercises and examples that allow students to.
Descripción Física:1 online resource (216 pages) : illustrations (chiefly color)
Bibliografía:Includes bibliographical references and index.
ISBN:9781780670904
1780670907
9781322330952
1322330956

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