The trend forecaster's handbook /

The Trend Forecaster's Handbook is a sharp, highly visual textbook and teaching aid for students and tutors keen to know more about the world of trends, trend forecasting and consumer-insight techniques. This 'how to' book provides the skills to understand and track trends and use the...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Raymond, Martin
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London : Laurence King Pub., 2010.
Temas:
Consumer behavior.
Consumers > Attitudes.
Motivation research (Marketing)
New products > Forecasting.
Consommateurs > Comportement.
Consommateurs > Attitudes.
Études de motivation (Marketing)
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Consumer behavior
Consumers > Attitudes
Trendanalyse
Verbraucherverhalten
Motivationspsychologie
Design
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