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The trend forecaster's handbook /
The Trend Forecaster's Handbook is a sharp, highly visual textbook and teaching aid for students and tutors keen to know more about the world of trends, trend forecasting and consumer-insight techniques. This 'how to' book provides the skills to understand and track trends and use the...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London :
Laurence King Pub.,
2010.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Raymond, Martin. | |
| 245 | 1 | 4 | |a The trend forecaster's handbook / |c Martin Raymond. |
| 260 | |a London : |b Laurence King Pub., |c 2010. | ||
| 300 | |a 1 online resource (216 pages) : |b illustrations (chiefly color) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a 9781856697859.pdf; Contents; Foreword; Timeline; The Anatomy of a Trend; Definition of a trend forecaster; Definition of a trend; Memes and trend viruses; Diffusion of innovations; Diffusion of innovation types; Case study: Henrik Vejlgaard; Diffusion of innovation curve; Summary; The Trend Forecaster's Toolkit; Stuff: new things in the culture; Cultural brailling; Case study: Piers Fawkes; Cross-cultural analysis; Case study: Ilse Crawford; Summary; Intuitive Forecasting; Left- and right-brain thinking; Whole brain thinking; Gut intuition; Expert intuition; Strategic intuition. | |
| 505 | 8 | |a Case study: Li EdelkoortSummary; Network Forecasting; The law of weak-tie networks; The rule of diversity in networks; The 80/20 principle; Hierarchical networks; Collaborative networks; Distributive networks; Case study: Sean Pillot de Chenecey; Summary; Cultural Triangulation; Triangulation; The interrogation stage; Case study: Chris Sanderson; The observation stage; The intuition stage; Writing up your report; Summary; Scenario Planning; The origins of scenario planning; Scenario planning stages; Case study: Carston Beck; Summary; Insight, Strategy, and Innovation. | |
| 505 | 8 | |a Case study: David CarlsonThe inspiration stage; Case study: Marco Marsan; The translation stage; The immersion stage; The product development stage; Summary; Notes; Glossary; Index; Picture Credits; Acknowledgements. | |
| 520 | |a The Trend Forecaster's Handbook is a sharp, highly visual textbook and teaching aid for students and tutors keen to know more about the world of trends, trend forecasting and consumer-insight techniques. This 'how to' book provides the skills to understand and track trends and use them to inform their research, design, and product development. Highly visual, the book introduces the world of trend forecasting and consumer insight in a step-by-step way, with quotes from, interviews with and case studies of key players. Each chapter provides practical exercises and examples that allow students to. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Consumer behavior. | |
| 650 | 0 | |a Consumers |x Attitudes. | |
| 650 | 0 | |a Motivation research (Marketing) | |
| 650 | 0 | |a New products |x Forecasting. | |
| 650 | 6 | |a Consommateurs |x Comportement. | |
| 650 | 6 | |a Consommateurs |x Attitudes. | |
| 650 | 6 | |a Études de motivation (Marketing) | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industrial Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management Science. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Organizational Behavior. |2 bisacsh | |
| 650 | 7 | |a Consumer behavior |2 fast | |
| 650 | 7 | |a Consumers |x Attitudes |2 fast | |
| 650 | 7 | |a Motivation research (Marketing) |2 fast | |
| 650 | 7 | |a Trendanalyse |2 gnd | |
| 650 | 7 | |a Verbraucherverhalten |2 gnd | |
| 650 | 7 | |a Motivationspsychologie |2 gnd | |
| 650 | 7 | |a Design |2 gnd | |
| 776 | 0 | 8 | |i Print version: |a Raymond, Martin. |t Trend forecaster's handbook. |d London : Laurence King Pub., 2010 |z 9781856697026 |z 1856697029 |w (OCoLC)607976295 |
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