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The trend forecaster's handbook /
The Trend Forecaster's Handbook is a sharp, highly visual textbook and teaching aid for students and tutors keen to know more about the world of trends, trend forecasting and consumer-insight techniques. This 'how to' book provides the skills to understand and track trends and use the...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London :
Laurence King Pub.,
2010.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- 9781856697859.pdf; Contents; Foreword; Timeline; The Anatomy of a Trend; Definition of a trend forecaster; Definition of a trend; Memes and trend viruses; Diffusion of innovations; Diffusion of innovation types; Case study: Henrik Vejlgaard; Diffusion of innovation curve; Summary; The Trend Forecaster's Toolkit; Stuff: new things in the culture; Cultural brailling; Case study: Piers Fawkes; Cross-cultural analysis; Case study: Ilse Crawford; Summary; Intuitive Forecasting; Left- and right-brain thinking; Whole brain thinking; Gut intuition; Expert intuition; Strategic intuition.
- Case study: Li EdelkoortSummary; Network Forecasting; The law of weak-tie networks; The rule of diversity in networks; The 80/20 principle; Hierarchical networks; Collaborative networks; Distributive networks; Case study: Sean Pillot de Chenecey; Summary; Cultural Triangulation; Triangulation; The interrogation stage; Case study: Chris Sanderson; The observation stage; The intuition stage; Writing up your report; Summary; Scenario Planning; The origins of scenario planning; Scenario planning stages; Case study: Carston Beck; Summary; Insight, Strategy, and Innovation.
- Case study: David CarlsonThe inspiration stage; Case study: Marco Marsan; The translation stage; The immersion stage; The product development stage; Summary; Notes; Glossary; Index; Picture Credits; Acknowledgements.