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Machiavelli, marketing, and management /
This cutting edge text provides insight into the meaning and interpretation of Machiavelli, and highlights the particular relevance to today's manager of his works for management, marketing and political thought.
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London ; New York :
Routledge,
2000.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Foreword / Beatrice Rangoni Machiavelli
- 1. Introduction
- 2. Machiavelli through the ages: 500 years on / Phil Harris, Andrew Lock and Patricia Rees
- 3. Machiavelli's contemporaries / George Bull
- 4. Machiavelli, master of liberty / Beatrice Rangoni Machiavelli
- 5. Contra postmodernism: Machiavelli on limits to the malleability of consciousness / Richard Elliott
- 6. Niccolo Machiavelli as relationship marketing guru / Michael Thomas
- 7. Machiavellian communication: the role of spin doctors and image makers in early and late twentieth-century British politics / Dominic Wring
- 8. Renaissance realpolitik for modern management / Alistair McAlpine
- 9. From the dark to the light: ranges of the real skills of management / Brian Stone and Jayne Pashley
- 10. Corporate governance: real power, Cecil King and Machiavelli / Ken Simmonds
- 11. Machiavelli, politics and modern language use in modern management / Terry Berrow
- 12. Are Machiavellian tactics still appropriate or defensible in politics? / Maureen Ramsay
- 13. Nicco and Charlie: a story of two political servants and of political management / Kevin Moloney
- 14. Machiavelli and Powell: maximizing prophets / John Parkin
- 15. Butchers, bunglers and Machiavelli: Italian political philosophy and the First World War / Martin Stephen
- 16. Machiavelli and human nature / Robert Gutfreund
- 17. The myth and reality of telling the truth: the legacy of Niccolo Machiavelli / Phil Harris.