Machiavelli, marketing, and management /

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This cutting edge text provides insight into the meaning and interpretation of Machiavelli, and highlights the particular relevance to today's manager of his works for management, marketing and political thought.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Harris, Phil, 1952-, Lock, Andrew, 1947-, Rees, Patricia
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London ; New York : Routledge, 2000.
Temas:
Machiavelli, Niccolò, > 1469-1527.
Machiavelli, Niccolò, > 1469-1527
Management.
Marketing.
Marketing
Gestion.
management.
marketing.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
Management
Acceso en línea:Texto completo
Descripción
Sumario:This cutting edge text provides insight into the meaning and interpretation of Machiavelli, and highlights the particular relevance to today's manager of his works for management, marketing and political thought.
Descripción Física:1 online resource (xiii, 242 pages) : illustrations
Bibliografía:Includes bibliographical references and index.
ISBN:0203462173
9780203462171
9780415216692
0415216699
9780415216708
0415216702
0203770412
9780203770412
1280317701
9781280317705
9786610317707
6610317704
1134605684
9781134605682
0429232446
9780429232442

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