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Machiavelli, marketing, and management /
This cutting edge text provides insight into the meaning and interpretation of Machiavelli, and highlights the particular relevance to today's manager of his works for management, marketing and political thought.
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London ; New York :
Routledge,
2000.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 245 | 0 | 0 | |a Machiavelli, marketing, and management / |c edited by Phil Harris, Andrew Lock and Patricia Rees. |
| 260 | |a London ; |a New York : |b Routledge, |c 2000. | ||
| 300 | |a 1 online resource (xiii, 242 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 347 | |a data file | ||
| 504 | |a Includes bibliographical references and index. | ||
| 588 | 0 | |a Print version record. | |
| 520 | |a This cutting edge text provides insight into the meaning and interpretation of Machiavelli, and highlights the particular relevance to today's manager of his works for management, marketing and political thought. | ||
| 505 | 0 | |a Foreword / Beatrice Rangoni Machiavelli -- 1. Introduction -- 2. Machiavelli through the ages: 500 years on / Phil Harris, Andrew Lock and Patricia Rees -- 3. Machiavelli's contemporaries / George Bull -- 4. Machiavelli, master of liberty / Beatrice Rangoni Machiavelli -- 5. Contra postmodernism: Machiavelli on limits to the malleability of consciousness / Richard Elliott -- 6. Niccolo Machiavelli as relationship marketing guru / Michael Thomas -- 7. Machiavellian communication: the role of spin doctors and image makers in early and late twentieth-century British politics / Dominic Wring -- 8. Renaissance realpolitik for modern management / Alistair McAlpine -- 9. From the dark to the light: ranges of the real skills of management / Brian Stone and Jayne Pashley -- 10. Corporate governance: real power, Cecil King and Machiavelli / Ken Simmonds -- 11. Machiavelli, politics and modern language use in modern management / Terry Berrow -- 12. Are Machiavellian tactics still appropriate or defensible in politics? / Maureen Ramsay -- 13. Nicco and Charlie: a story of two political servants and of political management / Kevin Moloney -- 14. Machiavelli and Powell: maximizing prophets / John Parkin -- 15. Butchers, bunglers and Machiavelli: Italian political philosophy and the First World War / Martin Stephen -- 16. Machiavelli and human nature / Robert Gutfreund -- 17. The myth and reality of telling the truth: the legacy of Niccolo Machiavelli / Phil Harris. | |
| 546 | |a English. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 600 | 1 | 0 | |a Machiavelli, Niccolò, |d 1469-1527. |
| 600 | 1 | 6 | |a Machiavelli, Niccolò, |d 1469-1527. |
| 600 | 1 | 7 | |a Machiavelli, Niccolò, |d 1469-1527 |2 fast |
| 650 | 0 | |a Management. | |
| 650 | 0 | |a Marketing. | |
| 650 | 2 | |a Marketing | |
| 650 | 6 | |a Gestion. | |
| 650 | 6 | |a Marketing. | |
| 650 | 7 | |a management. |2 aat | |
| 650 | 7 | |a marketing. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management Science. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Organizational Behavior. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industrial Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management. |2 bisacsh | |
| 650 | 7 | |a Management |2 fast | |
| 650 | 7 | |a Marketing |2 fast | |
| 700 | 1 | |a Harris, Phil, |d 1952- | |
| 700 | 1 | |a Lock, Andrew, |d 1947- | |
| 700 | 1 | |a Rees, Patricia. | |
| 776 | 0 | 8 | |i Print version: |t Machiavelli, marketing, and management. |d London ; New York : Routledge, 2000 |z 0415216699 |w (DLC) 00021043 |w (OCoLC)43311764 |
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