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Marketing for special and academic libraries : a planning and best practices sourcebook /
Marketing for Special and Academic Libraries is an easy-to-follow, practical, easily-implementable, 21st-Century marketing book for academic and special libraries. Written by two practicing librarians who are passionate about communicating with user, the book provides both the inspiration and drive...
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Lanham :
Rowman & Littlefield,
[2016]
|
| Colección: | Medical Library Association books.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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|---|---|---|---|
| 001 | EBOOKCENTRAL_ocn936257021 | ||
| 003 | OCoLC | ||
| 005 | 20240329122006.0 | ||
| 006 | m o d | ||
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| 008 | 160129t20162016mdu ob 001 0 eng | ||
| 010 | |a 2016004558 | ||
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| 020 | |a 9781442262713 |q (electronic bk.) | ||
| 020 | |a 1442262710 |q (electronic bk.) | ||
| 020 | |z 9781442262690 |q (hardback) | ||
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| 035 | |a (OCoLC)936257021 | ||
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| 049 | |a UAMI | ||
| 100 | 1 | |a Higginbottom, Patricia C., |e author. | |
| 245 | 1 | 0 | |a Marketing for special and academic libraries : |b a planning and best practices sourcebook / |c Patricia Higginbottom and Valerie Gordon. |
| 264 | 1 | |a Lanham : |b Rowman & Littlefield, |c [2016] | |
| 264 | 4 | |c Ã2016 | |
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Medical Library Association books | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Strategic planning -- The marketing plan -- Marketing plan components -- Implementation -- Evaluation -- Brands and campaigns -- Digital publications -- Social media -- Personal interactions and events -- Visual and print marketing materials. | |
| 588 | 0 | |a Print version record and CIP data provided by publisher. | |
| 520 | |a Marketing for Special and Academic Libraries is an easy-to-follow, practical, easily-implementable, 21st-Century marketing book for academic and special libraries. Written by two practicing librarians who are passionate about communicating with user, the book provides both the inspiration and drive to market your library and practical tips and suggestions on how to do that effectively. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Academic libraries |x Marketing. | |
| 650 | 0 | |a Special libraries |x Marketing. | |
| 650 | 7 | |a LANGUAGE ARTS & DISCIPLINES |x Library & Information Science |x General. |2 bisacsh | |
| 650 | 7 | |a Academic libraries |x Marketing |2 fast | |
| 700 | 1 | |a Gordon, Valerie S., |e author. | |
| 758 | |i has work: |a Marketing for special and academic libraries (Text) |1 https://id.oclc.org/worldcat/entity/E39PCH6hbFtW3q7jpqDT8DxQRq |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Gordon, Valerie S. |t Marketing for special and academic libraries. |d Lanham : Rowman & Littlefield, [2016] |z 9781442262690 |w (DLC) 2015045834 |w (OCoLC)926821522 |
| 830 | 0 | |a Medical Library Association books. | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=4419900 |z Texto completo |
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