Marketing for special and academic libraries : a planning and best practices sourcebook /

Marketing for Special and Academic Libraries is an easy-to-follow, practical, easily-implementable, 21st-Century marketing book for academic and special libraries. Written by two practicing librarians who are passionate about communicating with user, the book provides both the inspiration and drive...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Higginbottom, Patricia C. (Autor), Gordon, Valerie S. (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Lanham : Rowman & Littlefield, [2016]
Colección:Medical Library Association books.
Temas:
Academic libraries > Marketing.
Special libraries > Marketing.
LANGUAGE ARTS & DISCIPLINES > Library & Information Science > General.
Academic libraries > Marketing
Acceso en línea:Texto completo
Descripción
Sumario:Marketing for Special and Academic Libraries is an easy-to-follow, practical, easily-implementable, 21st-Century marketing book for academic and special libraries. Written by two practicing librarians who are passionate about communicating with user, the book provides both the inspiration and drive to market your library and practical tips and suggestions on how to do that effectively.
Descripción Física:1 online resource
Bibliografía:Includes bibliographical references and index.
ISBN:9781442262713
1442262710

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