Marketing for special and academic libraries : a planning and best practices sourcebook /

Marketing for Special and Academic Libraries is an easy-to-follow, practical, easily-implementable, 21st-Century marketing book for academic and special libraries. Written by two practicing librarians who are passionate about communicating with user, the book provides both the inspiration and drive...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Higginbottom, Patricia C. (Autor), Gordon, Valerie S. (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Lanham : Rowman & Littlefield, [2016]
Colección:Medical Library Association books.
Temas:
Academic libraries > Marketing.
Special libraries > Marketing.
LANGUAGE ARTS & DISCIPLINES > Library & Information Science > General.
Academic libraries > Marketing
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Strategic planning
  • The marketing plan
  • Marketing plan components
  • Implementation
  • Evaluation
  • Brands and campaigns
  • Digital publications
  • Social media
  • Personal interactions and events
  • Visual and print marketing materials.

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