Toward a better understanding of the role of value in markets and marketing /

In their 2004 article "Evolving to a new dominant logic for marketing," Vargo and Lusch established the related principles that value is always co-created and, thus, firms cannot deliver value, but only develop compelling value propositions. This perspective is now known as "service-d...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Steve Vargo, Lusch, Robert F.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bingley, UK : Emerald Group Pub., ©2012.
Colección:Review of marketing research. Special issue ; vol. 9.
Temas:
Marketing.
Value.
Valeur.
marketing.
value (economic concept)
BUSINESS & ECONOMICS > Distribution.
BUSINESS & ECONOMICS > Marketing > General.
Gestion d'entreprises.
Marketing
Value
Acceso en línea:Texto completo
Texto completo
Tabla de Contenidos:
  • Introduction: A contextual and resource-integrative view of value creation / Naresh K. Malhotra
  • The nature and understanding of value: A service-dominant logic perspective / Stephen L. Vargo, Robert F. Lusch
  • An exploration of networks in value cocreation: A service-ecosystems view / Melissa Archpru Akaka, Stephen L. Vargo, Robert F. Lusch
  • Designing business models for value co-creation / Kaj Storbacka, Pennie Frow, Suvi Nenonen, Adrian Payne
  • Service systems as a foundation for resource integration and value co-creation / Bo Edvardsson, Per Skålén, Bård Tronvoll
  • The role of the knowledgeable customer in business network learning, value creation, and innovation / Linda D. Peters
  • A conceptual framework for analyzing value-creating service ecosystems: An application to the recorded-music market / Andrea Ordanini, A. Parasuraman
  • An integrative framwork of value / Irene C.L. Ng, Laura A. Smith.

Ejemplares similares