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Toward a better understanding of the role of value in markets and marketing /
In their 2004 article "Evolving to a new dominant logic for marketing," Vargo and Lusch established the related principles that value is always co-created and, thus, firms cannot deliver value, but only develop compelling value propositions. This perspective is now known as "service-d...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bingley, UK :
Emerald Group Pub.,
©2012.
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| Colección: | Review of marketing research. Special issue ;
vol. 9. |
| Temas: | |
| Acceso en línea: | Texto completo Texto completo |