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Toward a better understanding of the role of value in markets and marketing /

In their 2004 article "Evolving to a new dominant logic for marketing," Vargo and Lusch established the related principles that value is always co-created and, thus, firms cannot deliver value, but only develop compelling value propositions. This perspective is now known as "service-d...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Steve Vargo, Lusch, Robert F.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bingley, UK : Emerald Group Pub., ©2012.
Colección:Review of marketing research. Special issue ; vol. 9.
Temas:
Acceso en línea:Texto completo
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