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Toward a better understanding of the role of value in markets and marketing /
In their 2004 article "Evolving to a new dominant logic for marketing," Vargo and Lusch established the related principles that value is always co-created and, thus, firms cannot deliver value, but only develop compelling value propositions. This perspective is now known as "service-d...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bingley, UK :
Emerald Group Pub.,
©2012.
|
| Colección: | Review of marketing research. Special issue ;
vol. 9. |
| Temas: | |
| Acceso en línea: | Texto completo Texto completo |
MARC
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| 245 | 0 | 0 | |a Toward a better understanding of the role of value in markets and marketing / |c edited by Stephen L. Vargo, Robert F. Lusch. |
| 260 | |a Bingley, UK : |b Emerald Group Pub., |c ©2012. | ||
| 300 | |a 1 online resource (xv, 252 pages) | ||
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| 490 | 1 | |a Review of marketing research ; |v vol. 9 | |
| 520 | |a In their 2004 article "Evolving to a new dominant logic for marketing," Vargo and Lusch established the related principles that value is always co-created and, thus, firms cannot deliver value, but only develop compelling value propositions. This perspective is now known as "service-dominant (S-D) logic." Subsequent S-D logic work has suggested that value is not only always co-created; it also requires the integration of resources from multiple sources and thus is contextually contingent, since each instance of value creation involves the availability, integration, and use of a different combination of resources. This repositioning of value, from a static concept of something embedded in the output of a "producer" to be "consumed," to a dynamic concept of a co-created outcome in ever-changing, networked systems, can be seen throughout the manuscripts in this volume. | ||
| 505 | 0 | |a Introduction: A contextual and resource-integrative view of value creation / Naresh K. Malhotra -- The nature and understanding of value: A service-dominant logic perspective / Stephen L. Vargo, Robert F. Lusch -- An exploration of networks in value cocreation: A service-ecosystems view / Melissa Archpru Akaka, Stephen L. Vargo, Robert F. Lusch -- Designing business models for value co-creation / Kaj Storbacka, Pennie Frow, Suvi Nenonen, Adrian Payne -- Service systems as a foundation for resource integration and value co-creation / Bo Edvardsson, Per Skålén, Bård Tronvoll -- The role of the knowledgeable customer in business network learning, value creation, and innovation / Linda D. Peters -- A conceptual framework for analyzing value-creating service ecosystems: An application to the recorded-music market / Andrea Ordanini, A. Parasuraman -- An integrative framwork of value / Irene C.L. Ng, Laura A. Smith. | |
| 588 | 0 | |a Print version record. | |
| 504 | |a Includes bibliographical references. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
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| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Value. | |
| 650 | 6 | |a Marketing. | |
| 650 | 6 | |a Valeur. | |
| 650 | 7 | |a marketing. |2 aat | |
| 650 | 7 | |a value (economic concept) |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Distribution. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x General. |2 bisacsh | |
| 650 | 7 | |a Gestion d'entreprises. |2 eclas | |
| 650 | 7 | |a Marketing |2 fast | |
| 650 | 7 | |a Value |2 fast | |
| 700 | 1 | |a Steve Vargo. | |
| 700 | 1 | |a Lusch, Robert F. | |
| 758 | |i has work: |a Toward a Better Understanding of the Role of Value in Markets and Marketing (Text) |1 https://id.oclc.org/worldcat/entity/E39PD3gvjm39mKjK9PghpVd3kP |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 1 | |z 9781780529127 | |
| 830 | 0 | |a Review of marketing research. |p Special issue ; |v vol. 9. | |
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| 856 | 4 | 0 | |u https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435(2012)9 |z Texto completo |
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