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Sustainable Marketing of Cultural and Heritage Tourism.
Through a discussion and analysis of the literature and practices, this book aims to propose a marketing strategy framework grounded in sustainable principles that can be used to sustain and preserve the authenticity of cultural heritage for future generations, whilst appealing to the suppliers, the...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken :
Taylor & Francis,
2010.
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| Colección: | Routledge critical studies in tourism, business and management.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Book Cover; Title; Copyright; Contents; List of Illustrations; Preface; Acknowledgments; 1 Marketing of Heritage Tourism; 2 Setting a Sustainability Stage for Heritage Tourism; 3 Strategic Sustainable Heritage Tourism Marketing Model; 4 Museums; 5 Historic House Museums; 6 Heritage Hotels and Resorts; 7 Heritage Festivals; 8 Heritage Tourism Merchandise; 9 Future of Sustainable Marketing: Contemplation and Challenges; Bibliography; Index.